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THE KING OF REGGAETON, DADDY YANKEE, returns with his new album "El Cartel: The Big Boss". After international platinum success with his first 4 albums, Daddy Yankee released, "El Barrio Fino", which went PLATINUM in the U.S alone, and solidified himself as the leading pioneer of the reggaeton movement. "El Cartel: The Big Boss" is the follow-up studio album everybody has been waiting 3 years for. Having enlisted super-producers such as will.i.am and Scott Storch, Daddy Yankee more than lives up to the hype and delivers his most multi-dimensional and complete album to date.