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Featuring the SMASH HIT "Let It Rock" (featuring Lil Wayne), IN THE CITY's overall concept is the theme from every great story - finding yourself by deciding who you want to be. Kevin shares, "The album's story is about me growing up in NYC when the city was wild...when it felt like there were no rules and you could be anyone you wanted. That is the landscape of this album." Album concept further encompasses searching for meaning in "Gimmie a Sign" lyrics: "I asked for a wise man to make me wise, he said son the answers contained inside. I choked on the fortune but I feel fine." Throughout the album, Kevin embraces rebellion, saying f*ck you to a world which tries to control us, doesn't allow each of us to be ourselves. From the beginning note to the final track IN THE CITY steadily demonstrates the battle of finding ultimate self-understanding.