A breath of fresh air on a hot day describes this young man on a mission fueled by the desire for change. By building and adding on at every cross road he is creating his own path for the light at the end of the tunnel. His name is LaRue. The future has been here, stimulated by the four "P’s" to success: Passion, Persistence, Positivism and Product. The truth is manifesting in physical form. Single handedly he mobilized the ongoing entity, The B.U.R.N. U MOVEMENT. The multi-faceted movement provides a support group for artist and business minded people to share their talents and knowledge. LaRue being the president, the goal is to bring unity through hip hop. They have excelled in doing shows in colleges, clubs and in the inner city communities for many years. Nominated for many underground awards they have become well known in the tri-state areas.

LaRue is the CEO of 4 All Ages Entertainment. Deemed the hardest working emcee in the game today by producing scores of showcases, comedy shows, albums and mix tapes. Now you can add on other hats too. The hardest working emcee, promoter, president, CEO, artist, father and husband. A far length from the days he went by the moniker, La La The Lyrical Lyricist and Hot 97's promo master. Sleep has become a distant cousin you see once in a blue moon. Married to hip hop in all its forms he reaches out to the youth and pulls them in the right direction. Musically he is taken it back to the days when you can speak positive in a song and still be looked at as a nice emcee. With songs like "You Got To Believe" and "Stand or Fall" you become entranced by the level of skill and vivid pictures painted through a mic. Head bangers are no problem either, songs like "Ride Out" and "Uh Huh" are chiropractic doctors dream songs. Physically he stands at an intimidating 6'4 and 300 pounds of pure innovation. Mentally he over stands the mind of his consumers. Spiritually focused on leaving a legacy that surpasses the expected outcome of a young black on the urban chopping block. He is HIP HOP. He is LaRue.